|
Six journalistic background documents of 15-20 pages to help position major
corporations |
|
|
Columns |
Wrote more than
seven columns for a major national business news weekly on behalf of a
professional services firm (2008) |
|
Blog |
Quoted in The New York Times,
June 22, 2003 on use of corporate Web logs. Subsequently, interviewed
on BBC-TV |
|
Blog |
Author of blog on online-pr.com
with thoughts on the PR industry entered 5 days a week |
| Online Public
Relations: A Handbook for Practitioners |
Book, Quorum Publishers,
2001 |
| Five-article
editorial package including statistical study on CEOs for Spencer Stuart |
Chief Executive Magazine,
2001 |
|
Preventing
Valuation Disconnects in a Post-Bubble Era |
Strategic
Investor Relations, Spring 2003 |
|
121 white
papers and essays on communications and public relations topics |
http://www.online-pr.com/OnlineprWhitePapersAnd%20Essays.htm
|
|
50 Case
studies with Qs&As |
http://www.online-pr.com/onlineprcase_studies.htm |
| Five white papers
on network security for leading computer security firm |
|
| Online Public
Relations |
14-week course developed
and taught for Seton Hall University (1998) |
| Strategic Corporate
Communications |
15-week course developed and
taught for Seton Hall University (1997) |
| Integrated
Corporate Communications: The Cost-Effective Use of Message and Medium |
Book, Quorum Publishers,
1995 |
| Contributing
columnist |
Public Relations Tactics, the
monthly publication of the Public Relations Society of America. (1995-1996) |
| Creative Ideas from
a Box |
Public Relations Journal:
June, 1994 |
| Shrink-wrapped
Presentations from Your Desktop |
Public Relations Journal,
vol. 50, no. 4, April, 1994 |
| Public Relations and
Tales of New Technology |
The Essential Guide to
Technology, vol. 1, no. 1, Spring, 1994 |
| Audio-Visual Grammar |
O'Dwyer's PR Services
Report, vol. 6, no. 4, April, 1992. Essay turned into news story. |
| Corporate Public
Relations - Pros and Cons. |
Lecture, NYU Stern School of
Business, 1998. Also lectured at NYU Stern School of Business in 1990, 1991, 1992
and 1995. |
| "How Am I
doin'?" Assessing an Executive Corporate Communications Position |
Public Relations Quarterly,
Vol. 6, no. 3, Fall, 1991 |
| Controlled
Electronic Communications |
Chapter 28 of Lesly's
Handbook of Public Relations and Communications, 4th Edition, 1991. |
| Budgeting With
Electronic Spreadsheets. |
Part II -- New Technology
in Public Relations Management, New Technology and Public Relations: On to the Future,
1991. |
| Using Computers to
Increase Productivity |
Public Relations Journal,
1989 |
| Measuring for
Success: A Question of How |
Budgeting Course for the
PRSA National Convention, 1989 |
| Issues and Trends |
Published studies on Top 50
PR agencies in 1989, 1990 and 1991 |
| Full-Service PR Not
Good for All Agencies |
Article ghosted for
president of Chester Burger Company from Issues and Trends studies, O'Dwyer's PR
Services Report, 1989. |
| A Zero-based
Approach to Public Relations |
Management
Communications Quarterly, 1988. |
| Is there a
Microprocessor in Your Future? |
Public Relations Journal,
1982. |
| The Audio-Visual
Budget Trap |
Public Relations
Journal, 1981 |
| Investor Relations:
Is Anyone Listening? |
Public Relations
Journal, 1979 |
| Making Technology
Work: A Report from the Battlefield |
The World of Work:
Careers and the Future. A book published by the World Future Society. The U.S.
Department of Energy reprinted this article for 500 of its executive managers. |
| Productivity and
Corporate Communications |
Study, 1992 |
| The Mystery of
Quality in Corporate Communications |
Essay, 1992 |
| The Fine Art of
Focus |
Essay, 1992 |
| 10 Steps to Wrecking
a Client-Agency Relationship |
Essay, 1992 |
| Is Your Public
Relations Agency Worth Its Cost? |
Essay, 1992 |
| Something Old and
New: A Method of Designing Quality into Corporate Communications |
Study, 1992 |
| Agency Without Walls |
Study, 1990 |
| A Corporate
Communications Integrated Planning Model |
Study, 1990 |
| A Perfect Media
Tracking System |
Study, 1989 |