Client/Project Gear-up, Part II

A successful launch of PR programs/projects also depends on fast response and detailed understanding of clients and needs.
Client Name:


Steps to be taken in first 30 days Person assigned Date done Initials of person assigned
Start NA NA
Contract completion
Plan approval
…Statement of business objective
…Statement of communication objective
Information collection
White paper outline
Targeted media list
First story line
First media letter
First media approach
First interview