Researching media lists          
Accurate media lists are key to better, faster and less expensive client service          
Steps Check if used Time (est.) Hourly Rate Estimate Person Assigned
State client business objective          
State communications objective          
Detail target audiences by business objective          
…List end users, customers, influencers          
…Get client sign-off on target audiences.          
List media reaching target audiences          
…Give number/percent of target audience by medium          
...Detail reporters by medium reaching target audiences          
...Call media to check list accuracy          
Revise database list.          
Generate list.          
Client Review of list          
Revise database list.          
Client approval          
Subtotal          
Contingency (15%)          
Total          
           
Out of Pocket Expenses          
Telephone/fax          
Reproduction          
Travel.          
Wire Service          
Network charge          
Research service          
Other (name)          
SUBTOTAL          
Contingency (15%)          
TOTAL          
GRAND TOTAL TIME AND OOP          
Client initials._________ Initials of person assigned_________