James L. Horton

Jim Horton developed and maintains www.online-pr.com  to help public relations and marketing professionals serve clients better, faster and less expensively.

He is a principal at Marston Strategic Communications where he serves clients in corporate communications and Internet/online public relations. He has crossed between high-tech and corporate/financial relations for his 25+-year career, and he has been an educator in both fields.

Jim has communications experience in:

Green_Ball4100.gif (257 bytes) investor relations

Green_Ball4100.gif (257 bytes) corporate communications

Green_Ball4100.gif (257 bytes) financial & services

Green_Ball4100.gif (257 bytes) business-to-business

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Green_Ball4100.gif (257 bytes) telecommunications

He has served a wide range of corporations and service firms, including Toshiba; Sony; Spencer Stuart, a global executive recruiting firm; KPMG Peat Marwick and Coopers & Lybrand, accounting firms; The Home Depot; Deere & Co.; CIT and Commercial Credit Corporations, asset-based lenders; AlixPartners, a turnaround firm; Monsterboard, the largest job-related Web site; SETONWORLDWIDE, a web site delivering online postgraduate degree programs; Porsche Cars North America, importer and distributor of Porsche sports cars; Dean Witter, a brokerage firm; Castle Harlan, a private equity firm; Veridian and CACI, government IT contracting and network security firms, Hughes Communications, a satellite company and Major League Baseball.

He has written extensively on the use of technology and the Internet for better, faster and less-expensive client service. He has developed data and knowledge bases to support public relations activities and analytical techniques to enhance client service. He blogs at http://online-pr.blogspot.com/ and has a Twitter handle of @jamlhorton.

Jim is the author of two books, Integrated Corporate Communications: The Cost-Effective Use of Message and Medium, Quorum Publishing, 1995 and Online Public Relations: A Handbook for Practitioners, Quorum Publishing, 2001. 

Jim has an M.A. in English Literature from UCLA; an MA (with honors) from the University of Missouri School of Journalism and an MBA from the Kellogg School of Northwestern University, Evanston, IL.

Blue_Arrow4370.gif (140 bytes) Writing

Blue_Arrow4370.gif (140 bytes) Activities