FAQ's on Online Crisis Management

What is online crisis management?

See online crisis management in services.

Why perform online crisis management?

Because the best way to handle a crisis is to avoid one in the first place and online can often provide clues or evidence of emerging crises that can be handled before a blow up.

Who should do online crisis management?

Public relations professionals.

Where do you perform online crisis management?

On both commercial and public online services. Professionals should not focus so strongly on the Web that they ignore CompuServe, America OnLine and other commercial services.

When do you perform online crisis management?

See online crisis management in services.

How do you perform online crisis management?

Scanning should be systematic and regular. Using online to disseminate information during a crisis should be planned and tested in advance.