 What is online promotion?
See online
promotion in services.
Why do online promotion?
See online promotion
in services.
Who should implement online promotion?
A public relations professional and/or marketer
should drive online promotion. Reaching key media is a typical public relations job. When
online offerings need enhancements to boost their "promotability," technical developers
should join the promotions group.
Where should you do online promotion?
In both traditional and online media.
It is dangerous to ignore either when communicating to target audiences.
When should you do online promotion?
Constantly if you want to keep your site before
target audiences. Online promotion creates awareness then enhances it. As in most public
relations activities, you have to remind your audience that you are available to them.
How should you do online promotion?
Use traditional and online public relations
techniques. Online techniques include search engine listings, news group announcements,
online media contact. Traditional public relations techniques include news releases,
letters, press kits, photos, video, etc. |
