 What is online
research?
See online
research in services
Why use online research?
There are several reasons: To keep an
eye on your industry, customers, competitors, friends, influentials and foes; to solicit
information from customers and prospects that help you define what your business should be
doing and to tap the enormous information base that resides online to find new ideas to
help your business survive and succeed.
Who should do online research?
Public relations professionals and
professional researchers.
Where should you do online research?
Online research has no barriers. There
are large numbers of commercial online databases as well as the Internet and the Web that
tap major information sources world-wide.
When should you do online research?
See online research in services.
How should you do online research?
With the same care that you perform
any secondary or primary research. You need to consider sources, data accuracy and
interpretation. |
