 What is Web search engine
positioning and site design?
See Web site search
engine positioning in services.
Why do Web search engine positioning and site
design?
A frequent error in Web site design is building a
home page that Web search engines classify poorly because Meta Tags, content and title of
the Web page are inappropriate to the business and communications objective of the site.
This results in a Web not showing up well or at all when a user queries a search engine
using common terms referring to your organization, products or services.
Who should be in charge of Web Site Search Engine
positioning and site design?
Your Webmaster or other Web specialist who works
closely with the Web site designer. This person must test various configurations of your
home page title, Meta Tags and content to get the best result for your organization.
Where is Web search engine positioning and site
design done in the development process?
After an on-line audit.
When should Web search engine positioning and site
design be revisited?
If common search engines such as Excite, Magellan,
Lycos or Alta Vista are not picking up your site well or at all when you use common search
terms that refer to your organization, product or service, you should review your Web page
search engine positioning and site design.
How do you do Web search engine positioning and site
design?
By art, science and lots of testing. Unfortunately
because each search engine works differently, there are no rules for foolproof search
engine positioning and site design. |
