XYZ

Public Relations

Newsgroup/Posting
Analysis

Newsgroups
Web Sites
Commercial Services

Client:

Job:

Date:    
Agency Signoff: Spell/grammar check: Fact check:
  Quality check:  
Findings summary:  
Recommendation  

Report from online postings from (date) to (date).  May require statistical sampling.

Participants (List most frequent contributors)
Topics Discussed (Insert summaries of topics discussed here)
Topic Frequency (insert count of most frequent topics here)
Participants’ proposed actions (Insert here any proposed actions for or against client.
Analysis (Analyze data here) If possible, explain why participants write as they do.
Recommendations (List recommendations to client. Make them action-oriented)
   
   

 

XYZ Online Tracking Client:

Job

P. 2
 Web Site  Date  Summary Posting Attached
yes/no
       
       

Newsgroup Postings

Date

Summary

Posting attached yes/no

       
       

Commercial Service Postings

Date

Summary

Posting attached yes/no