THE SUCCESSFUL MEDIA INTERVIEW

Practice and Prepare	The guidelines to giving good interviews are simple. Applying them during interviews is hard.
The Keys	Stay alert and in control. Distill your message. Keep a clear agenda. Know what you wish to accomplish and what you want to say.
The Good Interview	A good interview provides positive information. The reporter wants a knowledgeable and interesting spokesperson. The spokesperson wants to be interesting, while delivering his or her message.
Anticipate	Anticipate questions and prepare answers. Learn about the medium, reporter and audience well before the interview.
Stay calm	Stay calm and collected even when the reporter asks a difficult or unfair question. Don't be arrogant or pick a fight, because you will lose.