 The change from
typewriters to dedicated word processors to personal computers was process improvement in
copywriting. These changes brought advantages other than lower cost. Dictionaries were
placed online, as well as a thesaurus, a book of quotations, synonym finders and more.
Writing became more point and click and took less time than reaching for Websters or
Bartlett's.
E-mail has done away with paper memos. E-mail allows better, faster
and less expensive communications with one or more persons anywhere in an organization or
the world. However, e-mail has become so prevalent that it is turning into junk mail -- a
case where process needs improvement.
Online services complement audience targeting by gathering
like-minded individuals into electronic communities linked beyond regions and political
boundaries. This amplifies traditional print and electronic media at a fraction of the
cost of reaching traditional media. |
